Whether you studied marketing eons ago or recently, the four essential P’s of marketing have stayed their course, namely, product, price, promotion, and place. However, a few years ago, the marketing magnates included packaging as the 5th P of marketing. So, the marketing mix is now upgraded with a 5th P. Like how concepts and phenomena go through upgrades, the same with the physical structure of the products, the promotional method, and strategy, the materials used in the packaging and availability, that is place.
Today, internet access is so widespread that placing orders has become convenient max. As a click-to-cart generation, the convenience and comfort factors are to go further uphill. Over time, the market has witnessed a plethora of packaging options, and these are below.
Flexible Intermediate Bulk Container
Reusable, recyclable, toxin-free, and hence a reliable and sustainable packaging solution…..If you are worried about climate change or are a social or environmental activist, then the Flexible Intermediate Bulk Container or FIBC Bags is the packaging solution for you.
Apart from the sustainability and environmentally-friendly factors, FIBCs are incredibly versatile. This characteristic makes FIBC among the preferred solutions across sectors. FIBCs are an excellent solution for storing and transporting dry and flowable – liquid and semi-liquid – items such as sand, fertilizers, minerals, and plastics granules. They are a go-to packaging solution for food, agriculture, and chemical industries. What gives FIBCs the competitive edge is the high structural integrity. Simply put, their flexible fabric is stretchable and mouldable and adjusts according to the contents and materials that are stored.
Woven Polypropylene Bags and Rolls
Environmentally-friendly, reliable, durable, and brand and image building…. The woven polypropylene or PP bag is a profound packaging solution both for the brand and the end-users….If you are looking to revamp your brand image and reputation, then Woven PP bags are your best bet.
Bags and packages made using Woven PP are printable and customizable. In today’s day and age of instant validation and constant gratification, Woven PP bags help in grabbing those initial eyeballs towards your brand. It helps augment your brand’s packaging within the marketing mix with stellar and starking graphic prints and labels. So when using Woven PP bags as a packaging solution, consider an allegiance with wit, grit, quirk, and humor. You can go all out.
BOPP Laminated Woven Bags
Biaxially Oriented Polypropylene Laminated Woven Bags is a unique variant of the Woven Polypropylene Bags. What stands out for your brand with this packaging solution is a compelling augmentation of your brand image and reputation. With this packaging solution, you can take your branding strategy to the next level.
The so-called next level allows you to amp the aesthetic appeal of the bag or roll through extensive colour schemes and options and high-quality graphics prints. A peculiarity that stands out is that the topmost layer is a smooth surface. The smooth surface makes the package scratch-, stain-, and tamper-resistant. These benefits not only impact the physical aspect, but also the psychological aspect. They provide a sense of newness and make the package strikingly visually appealing.
The BOPP Bags are ideal for storing both heat cut and cold cut, making them great for packing food and beverage items and others.
It presents further opportunities to the manufacturers for brand and image building. With BOPP Bags, you can add handles and gussets to the structure. The former helps with carrying convenience and maneuverability, whereas the latter helps with organized storage.
PP Box Bags
The Polypropylene or PP Box Bags are a bulk packaging solution. So it is ideal for B2B or Business-to-Business clients. If your role in the value supply chain is that of an intermediary – a wholesaler or a retailer – then these PP Box Bags are the right solution for you.
What makes these a cut-above-the-rest is that you no longer need to worry about your products stored in the open. The reason is that PP Box Bags protect the contents from dirt, dust, humidity, and moisture. Moreover, they are lightweight and tear-resistant.
